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BUS671: Marketing Management: Home

Welcome to BUS671: Marketing Management!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Marketing Management project.

Public vs. Private Companies

Whenever possible, pick a public company to research.  You will be able to find far more information on a public company than on a private company.

Is your company public? Here's how to tell:

  • Go to EDGAR (free database provided by the Securities and Exchange Commission) and search its Company Filings search for your company. If you find reports in EDGAR, the company is public.
  • On the company's website, look for a link called "investor relations" or similar. Many public companies will provide information about the stock exchange on which their shares are sold. If the company's stock is sold on an exchange, it's public.

Video Introduction to the Resources

PLEASE NOTE: LexisNexis changed its interface to NexisUni in January 2018, so those instructions are no longer accurate.

Jump to a specific part of this video:
- How to find the library website (0:00)
- Introduction the library's BUS 671 guide (0:35)
- Contact info for your business librarian (0:50)
- Tips for choosing a company (1:08)
- Locating company and industry information through LexisNexis (2:50), MarketLine (5:25), and Business Source Elite (7:00)
- Resources that will help you with APA citation (8:13)
- How to get a hold of a librarian for assistance (9:30)

Questions? Ask a JKM Librarian!

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Choosing a Company

Having Trouble Picking a Company? Try the following:

Subject Guide

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Kate Wenger
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