Skip to main content

BUS671 Grelli: Home

Welcome to BUS671: Marketing Management!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Marketing Management project.

Video Introduction to the Resources

Jump to a specific part of this video:
- How to find the library website (0:00)
- Introduction the library's BUS 671 guide (0:35)
- Contact info for your business librarian (0:50)
- Tips for choosing a company (1:08)
- Locating company and industry information through LexisNexis (2:50), MarketLine (5:25), and Business Source Elite (7:00)
- Resources that will help you with APA citation (8:13)
- How to get a hold of a librarian for assistance (9:30)

NAICS codes

You can search some of our library resources by NAICS codes. For cider, the relevant codes are:

312130 - Broadly, this is the category for Wineries, but it includes: Cider, alcoholic, manufacturing.
312120 - Breweries. While this does not specifically include cider, there are breweries producing cider, so it may also be relevant.

Questions? Ask a JKM Librarian!

JavaScript disabled or chat unavailable.

Or TEXT US at 724-919-4645

Subject Guide

Kate Wenger
Contact:
JKM Library, Office 107
412-365-1247
Schedule appointment