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BUS243: Principles of Marketing: Home

Welcome to BUS243: Principles of Marketing!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.

Public vs. Private Companies

Whenever possible, pick a public company to research.  You will be able to find far more information on a public company than on a private company.

Is your company public? Here's how to tell:

  • Go to EDGAR (free database provided by the Securities and Exchange Commission) and search its Company Filings search for your company. If you find reports in EDGAR, the company is public.
  • On the company's website, look for a link called "investor relations" or similar. Many public companies will provide information about the stock exchange on which their shares are sold. If the company's stock is sold on an exchange, it's public.

Choosing a Company

Having Trouble Picking a Company? Try the following:

Questions? Ask a JKM Librarian!

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Subject Guide

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Kate Wenger
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