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BUS243: Principles of Marketing: Home

Welcome to BUS243: Principles of Marketing!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.

Public vs. Private Companies

Whenever possible, pick a public company to research.  You will be able to find far more information on a public company than on a private company.

Public companies are required to file reports with the U.S. Securities and Exchange Commission (SEC), so their information is made available.  Private companies do not have to do so.

Choosing a Company

Having Trouble Picking a Company? Try the following:

Questions? Ask a JKM Librarian!

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Subject Guide

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Kate Wenger
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JKM Library, Office 107
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