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BUS243: Principles of Marketing: Find Industry/Competitive Analysis

Library Resources for Industry/Competitive Analysis

  • In the bottom right corner, click on the down arrow in the box that says "Get Company Info" to open it and search for the name of your company
  • Select "Competitors" on the left side of the screen to find the names of competitors.
  • Names of competitors will be included in the company information
  • You can also find general information on your industry by scrolling over "Industries" on the main search screen.

Free Resources for Industry/Competitive Analysis